Worldwide Exposure - there are over 300 million people worldwide using the Internet to find information on products and services in every industry.

  Great Company Image - a well-designed Internet web site can help a company portray an image of being a strong, modern industry leader.

  Up-To-Date Information - the Internet never sleeps. It is accessible to users at their convenience, providing accurate and up-to-date information 24-hours a day.

  Electronic Commerce - the Internet is an extremely efficient storefront. Products can be marketed and sold directly to the customers around the world at costs never before imagined.

  Indexing / searching - websites can provide powerful indexing and searching tools with which printed material cannot compete. For example, customers can search products by keyword or price, books by author (if you're a bookseller), or retail outlet by geographic area.

  New Channel of Communication - web sites allow for communications between companies and their customers by ways of email, discussion forums, and user questionnaires thus creating a virtual community.

  Direct Feedback - information about visitors can be collected, analyzed and used to gage the effectiveness of promotions, and continually improve the web site and business.

  Cost effective advertising - a website can enable you to put small adverts in prestigious places which would have previously been too expensive (eg. specialist journals, the Sunday press, ..). Something as minimal as a catchy slogan with your web address can lead a large number of potential customers to a site. Alternatively, a larger advert can be supplemented by comprehensive details on your website - eg. advertising employment opportunities.